Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design Pdf This first-ever publication of its type, Designing for the Greater Great , includes hundreds of illustrated examples of their greatest nonprofit and cause-related layout globally, also 24 inspirational case studies and insights to excellent nonprofit branding efforts. A thorough source for designers, creative professionals, entrepreneurs, corporate communications branches and nonprofit leaders, this publication showcases work from many different sectors such as Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts.
The 24 case studies comprise interviews with the designers for these campaigns since the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials introduced in Designing for the Greater Great comprise: cause-specific campaigns as well as studies; logos and branding for nonprofits; sites, brochures, posters, advertisements , and promoting substances for cause-related occasions and nonprofits; packaging; invitations such as events and occasions.
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