E-Commerce 2017 13th Edition Pdf by Kenneth C. Laudon, Carol Guercio Traver. Laudon’s E-commerce 2017: Business, Technology, Society highlights three driving forces behind the expanding field of e-commerce: technology change, business growth, and societal difficulties. A conceptual framework employs the templates of several modern-day businesses to further establish the intricacies and differences in e-commerce today. A comprehensive investigation of businesses like Uber, Airbnb, Instacart, along with many others kick-off the course whilst preparing pupils for real-life situations.
From the Thirteenth Edition, Laudon and Traver add new or upgrade present case studies to accommodate improvements in the e-commerce area as they exist in today’s tech world. They constructed in additional video instances for every chapter, which makes the material more accessible to pupils as they prepare for their future jobs in company.
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