Marketing: Real People, Real Choices Pdf Marketing: Real People, Real Choicesis the only text to present advertising from the perspective of actual men and women who create real marketing decisions at leading businesses regular. This reader-friendly text conveys timely and relevant material in a lively demonstration, highlighting how marketing concepts are implemented, and what they imply in the market.
The seventh edition includes additional information on advertising metrics, now’s new approach to promotions and advertising, and a heightened emphasis on the connections between advertising fundamentals and the actual world.
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