Principles of Marketing, Global Pdf In an fast-changing, increasingly electronic and social market, it is more crucial than ever for entrepreneurs to create meaningful connections with their clients. Basics of Marketing helps readers grasp the current key marketing challenge: to produce brilliant, interactive communities of customers that make brands and products that an essential part of their everyday lives. To help people know how to create value and build client relationships, Kotler and Armstrong present basic advertising information inside an advanced customer-value framework.
Thoroughly revised to reflect the significant trends affecting modern marketing, the 17th Edition is stuffed with stories demonstrating how businesses use new electronic technologies to optimize customer involvement and form brand discussions, experiences, and communities.
MyLab™ Marketing is an online homework, tutorial, and evaluation program designed to function with this particular text to engage pupils and enhance success. In its organized surroundings, students practice what they understand, examine their comprehension, and pursue a more personalized study program that helps them better consume course substance and comprehend difficult concepts.
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