Principles of Marketing Pdf Basics of Marketing helps aspiring and current entrepreneurs grasp the current key marketing challenge: to make brilliant, interactive communities of customers who make brands and products part of their everyday lives. Presenting basic advertising information inside an innovative customer-value frame, the book helps readers know how to create value and earn loyal clients.
The fifteenth edition has been extensively revised to reflect the significant trends and forces affecting marketing in this age of consumer value and high tech customer relationships. Emphasizing the fantastic role that engineering plays in modern marketing, it is packed with fresh stories and examples demonstrating how businesses employ technology to achieve competitive edge –from conventional marketing and advertising all-stars like P&G and McDonald’s to fine-tune electronic rivals like Apple and Google.
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